How Press Releases can help your search engine rankings (SEO)

The foundation of any good SEO strategy involves creating strong online content connected to your brand to make it a relevant source of information, thus making it pertinent content for search engines. Press releases can nicely complement ... Read More

How to use Social Media to maximize the effectiveness of your press releases

Social media and press releases differ in the content form, but at its foundation, serve the same purpose of disseminating relevant information about your company. Social media platforms and press releases can be intertwined in a way ... Read More

Keys to writing an Effective Press Release

The purpose of a press release is to clearly communicate your company news to an audience, whether that’s your consumers or, more likely, the media. The ultimate goal is to garner coverage of that release on major publications within your ... Read More

How effective Public Relations compliment your other Advertising Efforts

In the marketing world, PR is often referred to as the “halo effect.” It’s the overall effect of elevating the brand value in the eyes of the consumer, creating a “halo” around the brand that would not have existed without PR efforts. Advertising ... Read More

What kinds of topics are considered newsworthy for Press Releases?

What is considered a newsworthy press release to media contacts will really depend on what stories the journalists are working on, and what is making the news in the industry and world around them. Anything you can do to tie your product ... Read More

Google Advises that NoFollow links should be used in Press Releases

As of 2013, Google has mandated NoFollow links for any press release materials, calling optimized anchor text links in this type of press content unnatural. Although Google has made these direct links in press releases irrelevant for SEO purposes ... Read More

Optimizing your marketing for your local audience

Coming up with a marketing strategy for a service or product that’s tied to a local market can seem difficult, but it gives you an opportunity to optimize and hone in on your tactics. Here are a few tips to help your optimize your marketing strategies ... Read More

Using Calls to Action to get Clicks from your Press Releases

A press release distribution is an effective means of getting your company’s news out to readers, but what’s within the press release will determine whether you get the attention and interest you’re looking for. One common mistake writers make whe ... Read More